The Phantom VII has served Rolls-Royce since 2004. For 13 years it has been the company’s go-to vehicle. Over 4000+ sales of the iconic machine later and the day finally came. Thursday July 28, when the baton was passed to the next successor. The day the Rolls-Royce Phantom VIII was unveiled to the world.
“From its debut in 1925, a Rolls-Royce Phantom has been the choice of the world’s most influential and powerful men and women, and as a result, a constant presence at history’s most defining moments.
As this next chapter in the Rolls-Royce story opens, the New Phantom points the way forward for the global luxury industry. It is a creation of great beauty and power, a dominant symbol of wealth and human achievement. It is an icon and an artwork that embraces the personal desires of each of our individual customers.”
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars.
The Rolls-Royce Phantom VIII keeps a similar asthetic line to it’s predeccesor. You know it’s a Rolls Royce, it oozes that Rolls Royce styling. Rolls-Royce have somehow upgraded perfection. The Rolls has received it’s coronation and has officially been crowned royalty.
A contemporary exterior design guards the 563 horsespower, 6.75 litre twin-turbocharged V12 within. The most noteworthy feature for me personall is the new redesigned interior. It’s what Rolls-Royce likes to call ‘the magic carpet ride’. Unparalleled luxury with soft leather, rich wood veneers and the highest quality of every material you can dream of.
It’s not just the passengers who be will enjoying the cars luxuries. The lucky driver of the Rolls-Royce Phantom VIII will have access to a panoramic camera system, night vision and adaptive cruise control. Collision warning, cross-traffic warning, pedestrian warning, lane departure and lane change warning will all feature. As well as a high-definition head-up display.
In addition the dashboard is also a custom bespoke art centrepiece that Rolls-Royce calls ‘The Gallery’. Reinterpreting the car’s dashboard for the first time in 100 years. Create your own indidivual work of art and proudly display it on the dash of your brand new Phantom.
Rolls-Royce Phantom VIII – The Most Silent Car in the World
Incalculable effort was expended to create ‘the most silent motor car in the world’ including 6mm two-layer glazing all around the car. More than 130kg of sound insulation and the largest ever cast aluminium joints in a body-in-white for better sound insulation.
Acoustic insulation from road noise has been helped by the employment of double skin alloy on areas within the floor and bulkhead of the spaceframe. This is a feature unique to New Phantom. Further noise insulation by inserting dense foam and felt layers are between these skins to provide sound insulation not witnessed before in the car industry.
The small snippets of information above are just the tip of the iceberg. Rolls-Royce have taken the Phantom and have turned a masterpiece into a wonder of the world. As a result The Phantom VIII isn’t just a car. It’s a statement, a way of life, a rolling Mona Lisa.
In conclusion the Rolls-Royce Phantom VIII may look familiar but it’s a whole new level in the realms of luxury.